A proper course · Issue No. 01

The quietly profitable business of coloring books you never drew.

One book you make on a Saturday earns quietly on Etsy, Amazon, and Pinterest — for years, while you’re at dinner, on a walk, asleep. No drawing. No following to build. A $7 proper course on the corner of the market that finally rewards taste over technique.

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One payment · lifetime access 30-day no-questions refund

What’s inside

60+ minutes of unhurried video The prompt book — line-art, not paintings Canva covers & interiors Listing playbooks for Etsy & KDP
A warm, attractive woman in her early 40s with shoulder-length honey-blonde hair in soft loose waves, warm hazel-green eyes with gentle crinkles at the corners, natural minimal makeup, a small dimple when she smiles, a quiet private smile. She wears a soft oatmeal-coloured cashmere jumper with the sleeves pushed up, a thin gold chain at her collarbone, a single small gold hoop earring visible. She looks warm and at ease — not posed, not glossy, a real woman in a real kitchen. She is standing behind a cream-linen-covered wooden kitchen table in a warm, sunlit studio kitchen. Laid out across the table in front of her is an editorial magazine-style arrangement of PRINTED COLORING BOOKS — three slim softcover books with beautiful minimalist cream covers, one lying open to reveal an intricate hand-drawn-looking line-art page of loose botanical mandalas and florals, two others stacked to one side with titles set in an elegant serif. A small handful of coloured pencils in warm terracotta, sage, and ochre are scattered casually to the front-right. A steaming ceramic coffee mug sits at the top-right corner. Her smartphone rests face-up beside the open book, screen glowing softly with a small, gently blurred sale-notification banner (intentionally unreadable). She is gently holding up one of the closed books in both hands, turned slightly toward the window light on her left, looking down at the cover with a quiet, private, pleased smile — the expression of someone enjoying what she made. Warm morning window light streams in from the left, creating soft directional shadows across the table. A small indoor plant is softly out of focus in the background. Editorial Kinfolk magazine photography, warm natural window light, shallow depth of field, slight analog film grain, muted desaturated earth tones, cream and espresso colour palette, soft directional shadows, tactile and intimate, not glossy, not retouched, editorial — not stock. Vertical 4:5 portrait composition, intimate and aspirational, generous negative space above her head, editorial — not stock.

Your books can sell on

Etsy Amazon KDP Gumroad Pinterest Teachers Pay Teachers

The outcome, plainly

A Sunday morning, once the first book is working.

It’s a little before eight. You’re at the counter with the second cup of coffee when your phone buzzes. Etsy — you made a sale. A grandmother in Ohio has bought your mandala book. Printed on her own printer by tonight, probably.

By the time the kettle’s on again, Amazon buzzes too: the same book, paperback, shipped automatically from a warehouse you will never see. It’s the third sale of the morning and it isn’t yet nine.

Your catalogue runs to eight books now. It does what a good catalogue does — earns in small, steady amounts, all day, every day, while you go on with your actual life.

— here is how you get there.

A warm, attractive woman in her early 40s with shoulder-length honey-blonde hair in soft loose waves, warm hazel-green eyes with gentle crinkles at the corners, natural minimal makeup, a small dimple when she smiles, a quiet private smile. She wears a soft oatmeal-coloured cashmere jumper with the sleeves pushed up, a thin gold chain at her collarbone, a single small gold hoop earring visible. She looks warm and at ease — not posed, not glossy, a real woman in a real kitchen. She is standing at a cream marble kitchen counter in soft morning light, one hand wrapped around a warm ceramic coffee mug and the other holding her phone at an angle so we can see a small, softly-blurred sale-notification banner on the screen (a simple phrase like 'New order' in a chat-bubble style, intentionally unreadable). Her expression is a quiet, amused half-smile — the look of someone who just saw something pleasant but unremarkable. A linen tea towel and a small sprig of dried eucalyptus sit on the counter beside her. Indoor plant softly out of focus behind her right shoulder. Editorial Kinfolk magazine photography, warm natural window light, shallow depth of field, slight analog film grain, muted desaturated earth tones, cream and espresso colour palette, soft directional shadows, tactile and intimate, not glossy, not retouched, editorial — not stock. Vertical 4:5 portrait composition, lots of negative space, intimate and domestic.

The shape of it

One book you made. Earning in four places at once.

Most side projects trade an hour for a dollar. This one trades one file for four small recurring revenue streams.

Editorial hand-drawn pen and ink infographic on warm cream paper (#FDFAF6 background). Loose, confident dark brown ink lines (#2A2118) with subtle muted terracotta (#C4705A) watercolor-wash accents on key elements. Imperfect, warm, hand-sketched journal illustration style — like marginalia in a quality magazine or a designer's sketchbook. Composition: a single small coloring book drawn in the centre-left as a slim wobbly rectangle opened slightly to show a mandala line-art page peeking out, labelled underneath in hand-lettered casual all-caps 'ONE BOOK YOU MADE'. From this single book, four loose, slightly wobbly hand-drawn arrows curve outward to the right, each leading to a tiny sketched product with a small hand-lettered dollar-earning annotation: a small sketched laptop screen showing an ETSY storefront labelled 'ETSY — DIGITAL DOWNLOAD', a small paperback book with an AMAZON smile-arrow on the spine labelled 'AMAZON KDP — PAPERBACK', a tiny Pinterest-style pin with a vertical image labelled 'PINTEREST — FREE TRAFFIC', and a small apple-on-books sketch labelled 'TEACHERS PAY TEACHERS — CLASSROOMS'. Each product sketch has a tiny hand-lettered caption underneath. A soft terracotta watercolor wash sits behind the central 'ONE BOOK' illustration. Hand-lettered captions in casual all-caps. Generous negative space. No photorealism, no digital gradients beyond the terracotta wash, no flat digital design. Ultrawide horizontal 21:9 composition.

The contents

Exactly what you get for seven dollars.

No bonus stack you’ll never open. Seven real tools that take you from a blank Canva page to your first live listing, and the catalogue after that.

01 Video

Four unhurried modules

Roughly 60 minutes of honest, no-filler video across four modules. Watch in one sitting or a week of evenings.

≈ 60 min · streamable

02 Prompts

The prompt book

The exact language that produces clean, printable line art — not the pretty-but-unusable painted version most people generate.

Proven, copy-paste ready

03 Templates

Canva covers & interiors

Covers that look like they belong on a shelf. Interior layouts that print cleanly on any home printer or KDP press.

10 editable files

04 Playbooks

Etsy & KDP walkthroughs

How to title, tag, price, and list so Etsy’s algorithm actually shows your book — and how KDP pays you to print paperbacks you never touch.

2 platforms · end-to-end

05 Traffic

The Pinterest loop

The free traffic strategy that, once set up, brings buyers to a book for years. Pin schedules, board structure, the whole thing.

Set up once · runs for years

06 Strategy

The niche map

What actually sells right now. What’s already five hundred people deep. Where the quiet corners are. Updated quarterly.

Updated every 3 months

07 Access

Lifetime updates

Every new lesson, prompt, template, and platform update we add — yours for as long as we have servers.

Forever · no subscription

Guarantee

30 days. No questions.

Watch every lesson. Make a book. If it’s not what you wanted, email us. We send the $7 back without a form or a follow-up.

Everything above, line-itemised

60+ minutes of unhurried video lessons
$147
The prompt book — line-art prompts that actually print
$47
Canva cover & interior templates — 10 editable files
$39
The niche map — what sells, what doesn’t, updated quarterly
$29
Etsy listing playbook — titles, tags, and the first 30 days
$29
The Pinterest loop — free traffic, for years
$29
KDP & print-on-demand walkthroughs
$21
Lifetime updates — every new lesson, forever
priceless
Total perceived value
$341+
Today
$7
Begin your first book — $7

Instant access · Secure Stripe checkout · 30-day refund

Pages from inside the guide

Made in minutes. Sellable as-is.

Four coloring pages generated with the exact prompts from Module 02. Each one took under ten minutes, start to finish.

A coloring book page with intricate black line art of a botanical mandala — concentric rings of detailed flowers, leaves, and vines. Clean bold black outlines on a pure white background. No shading, no fills, no gradients. Print-ready line art suitable for adult coloring book. Symmetrical, meditative, beautiful.
Botanical mandala
A black and white line-art coloring book page filling the entire square frame edge to edge with NO white padding, NO borders, NO margins around the artwork. The composition extends all the way to every edge of the image. Scene: a sitting fox as the central subject, facing the viewer with a gentle smile, tail curled around its feet, surrounded by a dense, frame-filling arrangement of wildflowers, leaves, tall grass stems, mushrooms, and a few small stars — the foliage and florals reach all four edges of the frame and wrap around the fox completely, leaving no empty white space at the top, bottom, left, or right. Thick, clean, confident black outlines on a pure white background — the kind of bold, evenly-weighted line work used in professional children’s coloring books. Clearly enclosed shapes with enough internal detail (fur tufts, flower centers, leaf veins) to be interesting to color, but NOT overwhelmingly dense. No shading. No crosshatching. No grey tones. No fills. No gradients. No colour. Pure black lines on pure white. Print-ready line art, charming, storybook feel, full-bleed square composition that fills the entire canvas.
Whimsical fox
A coloring book page of a cozy storybook cottage with a smoking chimney, surrounded by flower gardens, a winding path, and a small picket fence. Clean bold black outlines on a pure white background. Detailed but printable. No shading, no fills, no gradients. Print-ready line art suitable for an adult coloring book. Warm, inviting, hand-drawn feel.
Cottage scene
A coloring book page with a crescent moon face surrounded by stars, clouds, and delicate celestial flourishes. Clean bold black outlines on a pure white background, detailed but printable. No shading, no fills, no gradients. Print-ready line art suitable for a teen/adult coloring book. Dreamy, mystical, beautiful.
Celestial moon

Every one of these could be a book cover, or ten interior pages, by tonight. The lessons show you how to build the book, list it, and get it found — in that order, without guessing.

A warm top-down flat-lay photograph of a child's small hands colouring in a page from a printed coloring book on a cream kitchen table. The open page shows an intricate black-line-art botanical mandala, partially coloured in with warm terracotta, sage green, and ochre coloured pencils. A handful of coloured pencils lies scattered casually around the book. A small ceramic mug of tea sits in the upper-right corner, softly out of focus. Warm afternoon window light falls across the scene from the left. Editorial Kinfolk magazine photography, warm natural window light, shallow depth of field, slight analog film grain, muted desaturated earth tones, cream and espresso colour palette, soft directional shadows, tactile and intimate, not glossy, not retouched, editorial — not stock. Horizontal 16:9 composition, intimate and editorial, the colouring-in moment captured as 'in the world' rather than as a catalogue shot.

The small, real moment

“My grandma bought your book for me.”

It arrives as a screenshot. A stranger sending a photo of her daughter colouring at a kitchen table somewhere in Kansas. You read the note twice. Then you quietly save it.

That moment — not the money, though the money follows — is what this guide is about.

Why this, why now

The on-ramp just opened.

For most of recorded history, selling a coloring book required being an illustrator, or hiring one, or buying generic clip art and hoping nobody noticed. None of those were particularly good options if you had a day job and a real life.

That is no longer true. A person with taste — and you have taste — can now describe a page in a sentence and get clean, printable line art back in minutes. The part that used to take three years of illustration practice now takes an evening of careful prompting. The part that actually matters — knowing what a stranger would put in a Christmas stocking — is already yours.

The coloring book market is roughly $1.9 billion and nobody is particularly loud about it. Loud markets are expensive to enter; quiet markets reward the people who bother to show up. The window for being early is open. It will not be open in two years. This is what early feels like.

What they said

Letters from early readers.

“I bought the program to learn how to sell coloring books and have been very, very pleased with it.”
James D.
“I love the course on coloring books I’m currently working on. Informative and easy to follow.”
Crissy F.
“I am enjoying the colouring book AI course. As an Etsy seller it is interesting to see how I can create differently. The course is easy to follow. Also good value for money.”
Emily M.
“This package provides a clear blueprint that finally bridges the gap between being an artist and becoming a seller. The step-by-step missions turned a daunting project into a manageable plan.”
Leilani
“I am working through the course which I find very easy to understand and follow — and this is coming from somebody who knew nothing about AI. Really looking forward to see where this takes me.”
Zoie B.
“Love the step by step instruction. It’s easy to read and understand. The emails are not intrusive but are full of tips and things I didn’t think of.”
Renee N.

Questions

Answered honestly.

No. That is the whole point. If you can type a sentence and click a mouse, this is for you. The tools handle the drawing. You handle the choosing.

No. Everything in the guide runs on free or near-free tools. Canva, one AI image tool, and a browser. Most readers begin without paying for software at all.

A focused weekend if you want one. A quiet week of evenings if you’d rather. Both are fine — the guide is paced either way.

Yes. We cover the commercial-rights boundaries carefully in Module 02 so you stay inside the lines of Etsy, KDP, and every other platform we recommend.

No. Coloring books slot neatly into almost any digital-product shop and compound the traffic you already have. Many readers add books to an existing storefront in a weekend.

No. Seven dollars, once. Lifetime access. All future lessons and updates included at no extra cost.

Email us inside 30 days. No form, no "why are you leaving," no follow-up. We refund the seven dollars and you keep the prompts.

The ask

A small catalogue you built, quietly earning, is a quietly radical thing.

Seven dollars. Lifetime access. Thirty days to decide it’s yours. And a weekend, if you want one, to have your first book live.

Begin your first book $7

Instant access · Secure checkout via Stripe

The editors at Second Stream