Galentine's Day Party and Gifts

On the menu for February 13: heart-shaped pizza, pink lemonade spritzers and a gift swap for eight best friends in matching pajamas on Jess's living room floor. Galentine's Day Party and Gifts serves the women who host, plan and shop for that night, from the friend who sends the invites in early January to the sister-in-law who brings a favor bag for every guest.

Gifts lead the shopping list for this crowd. Galentines gift ideas reaches 5,400 searches a month, galentines gift and galentines gifts each draw 2,400, and galentines day gifts adds 1,600. Buyers want sweet, funny and personal presents for friends, so designers who letter inside jokes on mugs, totes, stickers and keepsake prints meet them right where they search.

Invitations and cards set the party in motion. Galentines invitation pulls 3,600 searches a month, galentines day invitation adds 880, and galentines card and galentines day card each reach 1,600. A brunch invite, a pajama party invite and a pack of matching friendship cards give the host a full paper suite before the first guest arrives.

Decor and apparel finish the room and the group photo. Galentines decorations draws 1,600 searches a month, galentines banner adds 880 and galentines party favors brings 260. Galentines shirt reaches 260 and galentines day pjs adds 260 for the squad that dresses alike.

Start with blush pink and cherry red, a scatter of tiny hearts and a bold script line such as "Gals Before Pals" or "Brunch Club". Size the artwork for an invitation, a folded card, a banner, a favor tag, a shirt and a sticker sheet so every piece of the party matches from the first RSVP to the last slice of cake.