Retro Ski Lovers

Every ski house has a drawer of old lift tickets, faded trail maps and an enamel pin from a resort that closed in the seventies. Retro Ski Lovers is for the people who keep that drawer, and for the friends and family shopping for them each winter.

The buyer skis most weekends from December to March and loves the look of the sport's golden era: fair isle knits, sunburst mountain badges, wooden skis and bold resort posters in faded reds and blues. Ski sweatshirt searches reach 1,300 a month, ski shirt and ski t shirt pull 1,000 each, and vintage ski shirt adds 480. Apres ski sweatshirt brings another 590 from the lodge crowd.

Gift shoppers carry the rest. Ski gifts draws 3,600 searches a month, with best ski gifts and cool ski gifts at 720 apiece and ski gifts for men at 480. Ski ornament reaches 1,000 and ski christmas ornament 320, so the holiday tree is a natural home for a little skier or a chairlift.

Wall art and stickers round it out. Vintage ski poster pulls 1,600 searches a month and ski poster another 880, which suits printable prints for cabins, rentals and the apartment of anyone counting the days to opening weekend. Ski sticker adds 880, and sticker for ski helmet brings 590.

Build from a small kit of icons: a retro gondola, crossed skis, a pine ridge, a ski bunny in a bobble hat, a lodge fireplace. The same set stretches across sweatshirts, ornaments, sticker sheets, coloring pages for kids on their first family trip, and a repeat of tiny skiers for fabric, pajamas and gift wrap. Keep resort names and gear brand logos out of the art.